James RickardAnglers' corner--Tim(my) Horton plays the name game
December 17th 2007 05:22
This story is too weird NOT to be true!
What would you do if you were asked not to use your name under the threat of legal action?
At first, Horton The Angler, thought it was some sort of joke. Fishing was really beginning to click. He had been named Angler of the Year and was picking up sweet endorsement deals with lures, DVD’s, and tapes all bearing his name—TIM HORTON. That’s when representatives for the coffee house chain came knocking and said, “I don’t think so.”
Tim Hortons, the coffee shop, was a little miffed because The Angler was trying to register his name with the U.S. Patent Office for a trademark. What resulted was the question, “When is your name NOT your property?”
Tim Hortons finally agreed that Tim Horton The Angler may use his name on licensed products, as long as he doesn't use it as a logo.
To alleviate problems, Tim Horton The Angler is now listed as “Timmy Horton” in newer BASS references. On the other hand, I was able to pick up a VHS tape that still bears the name TIM HORTON.
Until next time--watch yourself and watch your line!
*image from marksoutdoors.com
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